Customer confidence and business growth for a bakery chain.

What they did

These companies integrated their information sharing systems into a web-based portal. This allows them to better manage the movement and production of their baked goods.

Who they are: Processor Gala Bakery Inc.

Ingredient supplier and distributor: Traynors Bakery Wholesale Ltd

Retailers: Glendale Bakery & Deli Inc., Stari Grad and Solero Mediterranean Bakery

Why they invested in traceability

“The development of our traceability system has allowed our product claims to be substantiated and to improve our product quality, consistency and freshness – key elements in securing loyal, satisfied customers. Our traceability system was also imperative in Gala and Traynors achieving Global Food Safety Initiative (GFSI) certification, a further step in ensuring consumer confidence in our high quality, safe products.” – Jacqueline Janosevic, Gala Bakery.

Results of this 3 month project:

  • Sales are up 5 per cent
  • 5 new customers gained; zero customers lost
  • 5 new jobs created
  • Product waste is down 25 per cent
  • The time to trace 100 percent of product in a mock
  • traceability exercise went from days to hours
  • Payback period of project investment = four to five months
  • Estimated Return on Investment (ROI) = 160 per cent, based
    on increased sales